Best betting offers for existing customers December 2023

UK betting sites are in fierce competition to maintain customer loyalty. As part of our comprehensive research, we have examined the market to find the finest existing customer offers available.

By signing up to the introductory offers provided by each bookmaker, we have tested the diverse range of promotions that aim to retain your patronage. We believe being acknowledged for loyalty is crucial and are pleased that several leading bookmakers go above and beyond to achieve this.

Our meticulous research has encompassed the largest, most reputable and highly sought-after UK bookmakers. Through this process, we have discovered an array of enticing offerings, such as free bets, loyalty schemes and bonuses specifically designed for existing customers.

bet365

Bet £10 get £30 in free bets

New customer offer available via The Telegraph

Claim offer

T&Cs apply. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.

Betfred

Get £40 In Bonuses When You Stake £10, use promo code WELCOME40

New customer offer available via The Telegraph

Claim offer

T&Cs apply. New UK 18+ only. Register with promo code WELCOME40, Bet £10+ on Sports in one transaction. Get £30 Free Bets & £10 free spins within 10hrs of bet settlement. Bonuses expire 7 days after issue. Min odds, eligibility & payment exclusions apply. Full T&Cs apply.

BetMGM

Bet £10 Get £40 in Free Bets

New customer offer available via The Telegraph

Claim offer

T&Cs apply. New cust only. 3 days to claim & 7 days to place a qualifying bet to receive 4x Free Bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder, 1 x £10 Acca and 1 x £10 Football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply.

Sky Bet

£30 In Free Bets When You Place Any Bet

New customer offer available via The Telegraph

Claim offer

T&Cs apply. New Customers Only. First Single & E/W Bet Only. 5p Minimum Stake. Odds Of 1/1 Or Greater. 3 X £10 Bet Tokens. Free Bet Stakes Not Included In Returns. Free Bets Exclude Virtuals. Free Bets Are Non Withdrawable. Free Bets Expire After 30 Days. Eligibility Restrictions And Further T&cs Apply. 18+. http://begambleaware.org.

talkSPORT BET

Get Up To £40 In Football Free Bets (Mobile Only)

New customer offer available via The Telegraph

Claim offer

T&Cs apply. 18+ New customers only. Opt in & bet via mobile up to £40 (min. £20) on any football market at odds of 2.00+, in 7 days. Get up to £40 in free bets on selected markets. Bonuses expire in 7 days. Card payments & Apple Pay only. Click for T&Cs. begambleaware.org | Please gamble responsibly.

BetVictor

Bet £10 Get £40 in Bonuses + 50 Free Spins

New customer offer available via The Telegraph

Claim offer

T&Cs apply. 18+ New customers only. Opt in, bet min £10 on any Sports market at min odds of evens (2.00). No cash out. Get £40 in Free Bets on selected markets and 50 Free Spins on Fishin' Christmas Pots of Gold. Free Bets and Free Spins expire in 7 days. Debit Card/Apple Pay Payments only. T&Cs Apply, see below. begambleaware.org | Please gamble responsibly.

10bet

100% up to £50 welcome bonus

New customer offer available via The Telegraph

Claim offer

T&Cs apply. New bettors; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+.

BoyleSports

Bet £10 Get £20 + £10 Casino Bonus + Join our £50K Giveaway

New customer offer available via The Telegraph

Claim offer

T&Cs apply. New UK customers (Excluding NI) only. Mobile Exclusive. £30 in FREE Bets (FB) as £20 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. **18+. Opt in. Promo runs 00:00 GMT 11/12/23 to 23:59 GMT 7/1/24. Selected customers only. Min. deposit £/€10. Every £/€10 staked on qualifying games/sports will earn 1 entry, on double entry games will earn 2 tickets (2 entries for BX cardholders). 4 random draws, 72hrs to accept, 24hrs to play. Bet & game wagering restrictions apply. <50% coverage in Golden Chips (GC) rounds. 10 GC per round. Free bets expire in 7 days. Amazon gift card rules apply. Account & Payment restrictions apply. T&Cs apply

Paddy Power

Bet £5 and get £20 in free bets

New customer offer available via The Telegraph

Claim offer

T&Cs apply. New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.

SpreadEx

Bet £10 get £40

New customer offer available via The Telegraph

Claim offer

T&Cs apply. Join and place a £10 fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed odds bet plus a £5 free Total Goals football spread bet and a £5 racing Winning Favourites spread bet. The second £10 free fixed odds bet, £5 free Total Goals football spread bet, and £5 racing Winning Favourites spread bet will be credited 24 hours later. Free bets expire in 28 days if unused. Promotions available to 18+ aged individuals. New customers only. T&Cs apply. http://Begambleaware.org.

Virgin Bet

Bet £10 get £20 in free bets

New customer offer available via The Telegraph

Claim offer

T&Cs apply. New customers online only. £/€10 min stake (if EW then min £/€10 Win + £/€10 Place). Receive £/€30 Tote Credit when first bet settles. £/€10 redeemable against win/place racing bets, £/€10 redeemable against Exotics bets and £/€10 redeemable against World Pool bets. Racing and Exotics credit expires after 7 days. World Pool credit expires 17:20 on 5/8/23. Qualifying bet is the first racing pool bet added to the bet-slip. 18+. Full T&Cs apply. BeGambleaware.org.

Unibet

Money Back as Bonus up to £40 + £10 Casino Bonus

New customer offer available via The Telegraph

Claim offer

T&Cs apply. 18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C's.

Coral

Get £20 in Free Bets when you bet £5

New customer offer available via The Telegraph

Claim offer

T&Cs apply. 18+ New UK & ROI Customers only. Min deposit £5. Min first £5 bet at minimum odds 1/2 to qualify for 1x £20 free bet. Certain deposit methods and bet types excl. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.

Tote

Bet £10 Get £30 in Free Bets + 20 Free Spins

New customer offer available via The Telegraph

Claim offer

T&Cs apply. New customers online only. £10 min stake (if EW then min £10 Win + £10 Place). Receive £30 Tote Credit + 20 Free Spins on “The Goonies” within 48 hours of qualifying bet settlement. 7-day expiry. Qualifying bet is the first racing pool bet added to the bet-slip. 18+. Full T&Cs apply. BeGambleaware.org.

Ladbrokes

Bet £5 Get £20 in Free Bets

New customer offer available via The Telegraph

Claim offer

T&Cs apply. 18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 4x £/€5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.

Parimatch

Bet £10 get £50 in bonuses

New customer offer available via The Telegraph

Claim offer

T&Cs apply. 18+ New Customers Only. Opt in and bet £10 on football (odds 2.00+) within 7 days. No cash-out. Get 4x£10 Free Bets for set markets and a £10 Slot Bonus for Sugar Rush Xmas, 30x wagering, to withdraw max £250. Rewards expire in 10 days. Offer valid from 10:00 UK time on 13/12/2023 until 23:59 UK time on 02/01/2024. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly

Betfair

Bet £10, get £30 in free football bet builders

New customer offer available via The Telegraph

Claim offer

T&Cs apply. New Customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly.

Mr Play

Bet £10 Get £15 in free bets, use bonus code TELEPLAY

New customer offer available via The Telegraph

Claim offer

T&Cs apply. 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible. _

CopyBet

Bet £10 Get £40 in Free Bets

New customer offer available via The Telegraph

Claim offer

T&Cs apply. 18+ only. New customers only. For verified UK clients only. The qualifying bet should start at £10 and have 1.5 or greater odds. Following the qualifying bet, you will receive 4 free bets that can be used one after another. Each free bet lasts for 7 days. Single bet only. Pre-Match or Live. No Cash-Out. Max payout – £500. T&Cs Apply.

Planet Sport Bet

Bet £10 and get £10 in free bets

New customer offer available via The Telegraph

Claim offer

T&Cs apply. 18+, New customers sign up with code "bet10get10". Deposit £10 or more and place a £10 bet at min odds 2.0. Get a £10 free bet. Free bets expire after 7 days. Full terms apply. 18+ BeGambleAware.org.

SBK

Bet £10, Get £30 in free bets - use Promo code: TELMAX

New customer offer available via The Telegraph

Claim offer

T&Cs apply. New UK customers only. Min £10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5 and get £10. Further £10 credited after 7 days and a further £10 credited after 14 days. Full T&Cs apply.18+. http://BeGambleAware.org.

BetUK

Bet £10 get £30 in free bets

New customer offer available via The Telegraph

Claim offer

T&Cs apply. 18+ . New customers only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. T&Cs Apply. BeGambleAware.org.

LiveScore Bet

Bet £10 get £20 in free bets

New customer offer available via The Telegraph

Claim offer

T&Cs apply. New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of the E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex E/Ws & Multiples), stakes not returned. Click here for full T&Cs. Bet Responsibly. http://BeGambleAware.org . 18+ T&Cs apply

Bzee Bet

Bet £10 and get a £10 free bet

New customer offer available via The Telegraph

Claim offer

T&Cs apply. 18+. New Customers Only. Max one £10 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible.BeGambleAware.org. T&Cs apply.

Matchbook

Money back as a free bet up to £20 if your first bet loses

New customer offer available via The Telegraph

Claim offer

T&Cs apply. The user must enter the Code ‘MB20’ during registration Minimum Odds of 1.8 for first bet to qualify. Losses will be refunded on first bet only, as a free bet - up to £20. Users cannot back and lay the same selection on the first bet. Qualifying bets open to Exchange, Matchbook Zero & Multiples Only open to users who deposit via debit card. New Customers Only. 18+. Be Gamble Aware.

ZetBet

Bet £10 Get £10

New customer offer available via The Telegraph

Claim offer

T&Cs apply. 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Full T&Cs apply.

All British Sport

Always 10% cashback on sports bets and casino

New customer offer available via The Telegraph

Claim offer

T&Cs apply. Cashback is cash without restrictions. Full T&C's apply. No Max cashout. Gambling can be addictive. Play responsibly. T&C's apply. BeGambleAware.org. 18+.

Midnite

Bet £10 And Get £20 In Free Bets + 50 free spins

New customer offer available via The Telegraph

Claim offer

T&Cs apply. 18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. http://BeGambleAware.org.

21luckybet

Bet £20 & Get £40 Free Bet

New customer offer available via The Telegraph

Claim offer

BritainBet

Bet £25 Get £50 Free Bet

New customer offer available via The Telegraph

Claim offer

T&Cs apply. New Players Only. Min £ 25 qualifying bets stake not returned. Free bet - one-time stake of £ 25, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 18+ only | T&C Apply | Please play responsibly | www.begambleaware.org.

Betway

£30 Matched Free Bet if your first Acca loses + 50 Free Spins on Big Bass Bonanza

New customer offer available via The Telegraph

Claim offer

T&Cs apply. New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 50 Free Spins on Big Bass Bonanza (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ BeGambleAware.org. Bet the Responsible Way. Full terms apply.

Grosvenor

Double the Odds on your First Bet

New customer offer available via The Telegraph

Claim offer

T&Cs apply. New Customers. Max £10 (Excl. Paypal). 100% Odds Boost Token. T&Cs Apply. T&cs Apply. 18 +. Begambleaware.org

Bwin

£20 Backup Bet

New customer offer available via The Telegraph

Claim offer

NetBet

Bet £5 get £10 in free bets

New customer offer available via The Telegraph

Claim offer

T&Cs apply. Min Odds 3/1 (4.00), Min 3 Selections. Free Bet Valid For 7 Days.

ThePools

Get £20 in Free Bets When you deposit and bet £10

New customer offer available via The Telegraph

Claim offer

T&Cs apply. 18+, UK only Get 2 x £10 free bets when you register and bet £10 on your mobile. Applies to first cash bet only. 2 x £10 free bets have min odds Evens. Cashed out, Void or ‘Draw No Bet’ wagers do not qualify for this promotion. Free Bets credited by midday the day after bet settlement. 7-day bonus expiry. Available once per customer. Full T&Cs apply.

Luckland

Bet £10 and get £20 in free bets

New customer offer available via The Telegraph

Claim offer

T&Cs apply. New customers only. Max one £20 free bet. Minimum deposit £10. Qualifying bets must be placed at odds of 1/1 or greater on a single or combo bet. Paid as bonus token valid for a bet placed using the bet builder feature, with min 4/5 odds req - valid for 14 days. Skrill, neteller & paypal not eligible. T&c apply, 18+. BeGambleAware.org

DAZN Bet

Bet £5 Get £5 as a Free Bet + 10 Free Spins

New customer offer available via The Telegraph

Claim offer

T&Cs apply. New customers only. Min £5 deposit and bet on odds 1/2 or greater required. Free bet and free spins issued within 24 hours of qualifying bet being settled. Free bet valid for 6 months, stake not returned. Free spins valid for 7 days, selected games only. UK only excl Northern Ireland. 18+ T&Cs apply.

William Hill

Bet £10 Get £40 in free bets (mobile only)

New customer offer available via The Telegraph

Claim offer

T&Cs apply. 18+. Play Safe. When you sign-up via Mobile using promo code P40 and place a bet of £10/€10 or more we will give you 4x £10/€10 free bets credited after settlement of first qualifying bet, free bets will expire 7 days after the qualifying bet is placed, payment method/player/country restrictions apply. Virtual markets excluded. #ad

This week’s specials – Best existing customer offers

Paddy Power existing customer offers

Paddy Power offers an inventive and adaptable loyalty scheme known as Paddy’s Rewards Club.

By participating in this programme, customers have the opportunity to receive a £5 or £10 free bet every week, based on their previous week’s betting activity of £25 or £50.

An attractive aspect of this scheme is the favourable odds limit of 1/2, which stands out as one of the most valuable in the market.

Additionally, Paddy Power provides enticing free bets for major football games and other events, making it a worthwhile platform to return to. Furthermore, their Power Ups feature enhances single bets, while customers can also enjoy the free-to-play game Beat The Drop.

Qualify for rewards online when you a) Sports: place minimum one qualifying bet of £5 or more. Maximum free bet is £10 per week when you wager 5 x £10+ in a week, minimum odds 1/2 (1.5) per qualifying bet. Free bet valid for seven days. Maximum Power Up is one per week, valid for seven days, and maximum stake is £50. b) Slots: wager a minimum of £20+ on any Slots. Maximum free bet is £5 per week (1x wagering requirement) when you wager £100+ in a week. Bonuses/spins valid for seven days and awarded on the channel you wagered most on. Free spins can be used on eligible games. Rewards credited by 12noon on Monday following the qualifying week. Cashed-out bets and bets placed with free bets will not count. T&Cs apply.

Play Beat the Drop for £5,000 once a day – free at Paddy Power

Paddy Power’s free-to-play game, Beat the Drop, is an experience both newcomers and longstanding customers should not miss out on. With an initial pot of £5,000 on offer, participants have the chance to claim the entire sum by correctly answering 15 questions relating to future sporting events.

Each day, a variety of questions are available for players to select from, allowing them to choose the ones that best align with their interests. Participants are free to allocate their money between the possible answers as they see fit. Even if one fails to answer the initial question correctly, there’s no need to fret, as another opportunity awaits the following day.

Free to play. Only one game may be played at any given time. Answer 15 questions and money left in the pot after all the questions are answered is yours to keep. T&Cs apply.

Betway: 4 To Win

Betway introduces a highly innovative and engaging feature on its platform to maintain a competitive atmosphere – a free-to-play game available to all bettors. Simply by selecting the winners of four races, participants have an opportunity to win £1,000.

To take part in the game, all that is required is to have a Betway account. In the event of multiple winners, a tie-breaker will be set, where participants must guess the combined winning distances of all four races. Notably, during all ITV racing meetings, the jackpot escalates to an impressive £10,000.

Play our free-to-play racing predictor game to win our daily jackpot. £/€1,000 prize Sunday to Friday and £/€10,000 on ITV meetings. UK & Ireland customers only. Selections must be submitted before the start of the first eligible race.

Betting offers for existing customers December 2023: bookie-by-bookie breakdown

bet365 existing customer offers

bet365 provides a variety of enticing offers specifically for existing customers, encompassing a wide array of sports such as football, tennis, rugby, American football and the ever popular horse racing.

Its most attractive offer for current customers at the moment is the 2 Goals Ahead Early Payout Offer. Under this promotion, if your chosen team manages to gain a two-goal advantage, bet365 will swiftly pay out single bets as winners. Additionally, if your team secures a two-goal lead in multiples, bet365 will consider the selection as a winner for those bets as well.

888sport existing customer offers

888sport stands out as a premier choice for existing customers, offering a plethora of promotions and boasting a variety of options. Notably, it provides a generous £5 free bet when you successfully place a winning bet with odds of 4/1 or higher, applicable to any market, including major sports.

Additionally, it offers a captivating weekly free-to-play game, where participants have the opportunity to win cash prizes by accurately predicting the scores of eight games. This showcases 888sport’s commitment to delivering a diverse and rewarding experience for its customers.

18+ • Promotion valid until December 31, 2023 • Minimum bet £/€/$10 • Minimum odds 4/1 (5.00) • Only bets that are settled as winning bets at odds of 4/1 (5.00) or greater will qualify for this promotion • Free bet credited upon bet settlement and expires after seven days • Free bet must be claimed within three days • Limited to one token per day • Country restrictions and full T&Cs apply

Unibet existing customer offers

Unibet presents an enticing in-play bet club, offering punters the chance to receive a weekly £10 free bet. To qualify for this reward, participants must place a minimum of five bets, each valued at £10 or higher, on in-play bets with odds of evens or greater.

This exciting opportunity extends to popular sports such as football, cricket, darts and tennis. Additionally, Unibet offers captivating free-to-play games, including the ever-popular Champions League quiz, providing further entertainment and potential winnings.

18+ Full T&Cs apply. #BeGambleAware

BetVictor existing customer offers

BetVictor has one of the more intriguing existing customer offers that no other bookmakers in the top echelons of the industry offer. It will issue a refund if certain horses or football teams who were favourites or well backed lose. This is a real positive for an existing customer offer. It also has a real cash refund if your horse looks like it is losing from the start, as well as best odds guaranteed.

Get a surprise real cash refund up to £25 when selected well fancied horses don't win the race. 18+. Click here for full T&Cs

Betfair existing customer offers

There is a £5 free bet when you bet £20 on multiples for sportsbook customers. There is also the each-way edge, which allows you to pick the number of places on your each-way bet, a feature that is not available at any of our other bookmakers. The exchange also has the offer to start a free bet streak with £5 if you bet £20.

No opt-in required. Applies to bets from 00.00 to 23.59 Tuesday. Maximum £5 free bet per day, valid for 72 hours. Each bet must have at least one selection at minimum odds of 1.5 (1/2) or more. Excludes single bets, cashed-out bets and exchange bets. Free bet valid on multiples. T&Cs apply.

Coral existing customer offers

Coral has its Acca+ offer as well as its free-to-play football game where you must guess correctly four games of Coral’s choice. In terms of free bets, it offers any punters who place three £5 in-play singles a £5 free bet. It also has all the usual existing customer offers in terms of extra-places and Best Odds Guaranteed.

18+. UK&IRE online only. Three in-play singles of £5+ qualifies for 1 x £5 in-play free bet, not valid on cash-out. Free bet credited upon placement of final qualifying bet, valid seven days. Offer valid once per day between 00.01 and 23.59. Restrictions may apply. T&Cs apply.

Betway existing customer offers

If you are a keen horse racing bettor, Betway has an intriguing Yankee Special offer. When you place a Yankee bet of at least £11, you will be rewarded with a £5 free bet. There are also early payout specials on football and the NFL available, and the free bet club can earn you a £5 free bet each week if you wager £25.

Minimum total qualifying stake of £25. Qualifying bets must settle between Saturday 00.00 BST and the following Friday at 23.59 BST. All markets are eligible (except for enhanced price offers and Betway Boosts). Qualifying bets must be placed at odds of 2/1 (3.00). Cashed-out bets will not be eligible. Bets placed with free bets will not be eligible.

Ladbrokes existing customer offers

Ladbrokes customers can take advantage of its free-to-play score predictor for the chance to win £100 called 1-2-Free. There is an array of price boosts on a number of sports as well as deals on accumulators, extra places and Best Odds Guaranteed. However, there is a lack of free bets on offer for specific events, which there are more of at other bookmakers.

18+. UK&IRE. Available in shop, online and mobile app. Entries available until first scheduled KO. 90 minutes result. Free bets credited within 24 hours of final fixture and valid for seven days, stake not returned. Payment method restrictions and T&Cs apply.

William Hill existing customer offers

Among the biggest bookmakers, William Hill is one of the best for existing customer offers. There is an accumulator offer that allows you to boost the odds of accas of three selections or more, or you can insure your accumulators of five-plus selections. There are also daily boosted odds on a horse racing selection each day as well as a best odds guarantee.

Maximum benefit £25,000 per customer, per day. Available on selected races/meetings from 10.00 on day of race. If SP is greater than price taken, returns will be paid at SP. Customer/player restrictions and Racing Best Odds Guaranteed Rules apply.

NetBet existing customer offers

NetBet is a fantastic destination for those who have a niche preference for virtual sports, with some terrific free bets available every week when you play them. There are also NetBet free bets on NBA betting, as well as its accumulator offers aimed at those who want to bet on football multiples.

Available Monday-Sunday. One free bet per week. Minimum qualifying odds 1/1 or above.

QuinnBet existing customer offers

Despite being a new operator, QuinnBet offers existing customers a sufficient number of promotions to make signing up worthwhile.

Horse racing is QuinnBet’s speciality, including money-back specials on UK and Ireland racing, as well as free bets on international races and accumulator bonuses. There are also plenty of football offers, including in-play free bets and accumulator insurance.

Applies to every UK/Ireland race every day. Minimum six runners required. Maximum free bet £10 per race. T&Cs apply (18+).

Betfred existing customer offers

Betfred secured the No 1 spot in the UK Bookmaker Awards for existing customers for a reason. One of its top offers is Acca Insurance, where you can receive your stake back as cash if your accumulator of five or more legs is let down by just one selection. Another intriguing and unique offer is the double delight and hat-trick heaven, with the odds of your winning first goalscorer selections doubled and tripled if they go on to score a brace or a hat-trick.

Applies to pre-match fivefold+ football accumulators placed on selected markets in selected leagues. Applies to selected matches. Minimum odds per leg of 1/2. Cash refund paid within 24 hours, maximum £10. Does not apply to cashed-out or in-play bets. Full T&Cs apply.

Sky Bet existing customer offers

Sky Bet has one of the very best existing customer offers available to use through the Sky Bet. It gives punters the chance to earn £5 in free bets every single week. All you have to do is bet £30 or more on the week’s sporting action to earn a free bet.

Free bet stakes are not returned. Free bet is non-withdrawable. No free bet expiry. Eligibility restrictions apply. Further T&Cs apply. 18+.

Types of existing customer betting offers

Knowing the difference between the betting offers for existing customers is important in making sure you select the right bookmakers for you. There are a number of different offers from free bets to free-to-play games and below is a breakdown of each of them.

Best Odds Guaranteed (BOG)

Best odds guaranteed is one of the stronger promotions that bookmakers offer customers.

They take your bet on a horse or greyhound and if the starting price (SP) is bigger than when you placed the bet, will pay you out at the larger odds if it wins.

Most online bookmakers have this offer available all year round and below we’ve listed some of the bookmakers to look out for:

Free bets for existing customers

Free bets are where a bookmaker will give customers a certain amount of money to bet with. These are usually on new customer offers, but are also given to existing customers, with Paddy Power the best for this. The free bets are usually £5 or £10 and they’ll have the same rules as the normal free bets you get, in that you need to use them within a certain time frame, they are excluded from cash-out and they do not form part of the winnings.

Enhanced odds

The most common existing customer offer is enhanced odds. All the firms on our list offer these.

For example, if the odds for a favourite are short, bookies may enhance them with a boost to entice more punters into betting on the event.

While these are a regular occurrence for the biggest bookmakers, William Hill is one of the best, offering enhanced odds on football, horse racing and accumulators as well as regular “epic odds”, which have recently been evens on likely events such as England scoring against Italy.

Free-to-play games

Some bookmakers have some great options for customers such as free-to-play games. These are really good for punters as there’s no reason to deposit or place any money on a bet to play them and they can have some really big prizes. An example is 888sport’s Up For 8, a great game that is easy to understand as you just pick eight results.

Money-back specials

Bookmakers will often look to money-back specials for big events as is often evident during the biggest horse racing meetings and football matches.

It could be as simple as a bookmaker offering customers the opportunity to bet on a specific race or something to happen in a football match and then giving them their money back if it doesn’t happen.

For example, during the 2023 Cheltenham Festival Sky Bet offered customers up to £20 money back (as cash) on the first race of each day – giving them a free hit at picking a horse to win.

UK Bookmaker Awards

There’s a lot that goes into these bookmaker’s offering the very best existing customer offers and they have been ranked by a prestigious annual event.

The UK Bookmaker Awards is an event that takes place every year and all of the very best operators are ranked in various categories. The results come from some of the most in-depth surveys on betting habits, markets and sports.

Below are the top five bookmakers for existing customer offers with Betfred particularly standing out.

Find out more about the UK Bookmaker Awards.

Best existing customer offers

These are the best offers:

About the reviewer

I’ve been a regular bettor for many years now and have signed up to all of the top bookmakers in the UK, so I can give an expert opinion on all aspects of the best betting sites.

Being a regular user of a wide range of different betting sites, I use a lot of existing customer offers on a daily basis.

This means that I am able to deliver a verdict on the best betting offers for existing customers and can help you come up with the best bookmakers to join for all your betting needs, and I know how to tell what separates a good existing customer offer from a poor one.

Why should you trust us?

We have come up with the best betting offers for existing customers for some time now and regularly update this page to keep you in line with all the latest and brand new offers bookmakers share.

It’s not just a matter of opinion. We thoroughly research existing customer offers and use the UK Bookmaker Awards results to compile an in-depth assessment of the best offers.

There has also been thorough research done surrounding all of the different bookmakers in the industry through our promo code pages, meaning we have knowledge about each specific bookmaker and know how accessible they are to you.

For example, you can check out our Betfred promo code page to see a longer piece on the advantages and disadvantages to signing up to one of the biggest and best bookmakers.

FAQs

Can you only use existing customer offers once?

Obviously it depends on the offer but the majority of the time the answer is no and you can use an existing customer offer on a daily or a weekly basis, such as the Sky Bet Club free bet, which rewards customers each week should they qualify by staking £30 or more.

Are existing customer offers separate from new customer offers?

Yes, they are. You earn a new customer offer when first joining the site and then once you’ve used that you will have free rein to take advantage of the bookmakers’ existing customer offers.

Do you have to opt in to existing customer offers?

This is certainly an aspect of betting worth looking out for as many existing customer offers require you to opt in when on the site to unlock their existing customer offers. Most bookmakers will prompt you to opt in to this so that you don’t forget and won’t miss out on qualifying for your free bet.

Does every bookmaker have an existing customer offer?

Some bookmakers have three or four existing customer offers and some have none, so it’s important to look at the potential of the individual bookmaker before signing up to the site as once you have joined, you will want to have the chance to earn free bets on a weekly basis so that your loyalty can be rewarded.

ncG1vNJzZmivp6x7tbHLnp6rmaCde6S7ja6iaJqVqcGqusZoqqmnoqnAbrPUopueq1%2BXsrXAyKeeZqeWm7Kzv4yer6KrpJ67qHnCrqqtp52av7R7